Cadent Acquires AdTheorent For $324 Million, With Plans To Expand Beyond TV
Advanced TV advertising company Cadent announced plans to drop $324 million to acquire the performance marketing company AdTheorent.
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PODCAST: AdExchanger TalksUnpacking ‘Performance TV’
Advertisers expect direct proof of performance from their streaming ad buys. But even though most people don’t shop via their TV screens (yet), new ad formats can still help brands boost consideration, says MediaLink Managing Director Mark Wagman.