PODCAST: The Big Story
Goodbye, Outstream: The Digital Video Classification Shakeup
More granular video classifications are replacing outstream video, but the move may devalue some inventory. Plus: GPTs are coming for contextual.
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ShowHeroes Buys Smartclip To Bring Contextual-First Tech To US And LATAM Markets
With cookies (finally) cooling off, contextual targeting tech is starting to heat up. On Tuesday, ShowHeroes Group, a video and contextual targeting tech provider based in Europe, announced its acquisition of cross-screen ad platform smartclip LATAM (as in Latin America). The rationale behind the deal is to help ShowHeroes Group bring its solution to the […]
Tagged in:- Brazil GDPR
- Brazil LGPD
- connected TV
- contextual advertising
- contextual data
- contextual targeting
- cookie deprecation
- CTV
- Data Privacy
- gdpr
- Ilhan Zengin
- instream
- latam
- Latin American marketing
- LGPD
- multicultural marketing
- Outstream
- outstream video
- private equity
- ShowHeroes
- ShowHeroes Group
- smartclip
- smartclip LATAM
- subscription streaming
- SVOD
- third-party cookie
- third-party cookies
- Third-Party Data