Google PMax Archives | AdExchanger

Talk About New-Age TV; Google Is Taking It To The Max

AdExchanger — Thu, 23 May 2024 04:03:27 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Demolishing Demos TV networks are used to making big advertising pitches about their role in the zeitgeist and their reach among younger audiences. They have splashy celebs, and they’re the ones who know the youngs. Or knew the youngs, rather. In the upfronts this […]

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The IAB Predicts Social Video Will Overtake CTV This Year

Alyssa Boyle — Thu, 25 Apr 2024 12:30:33 +0000

The IAB projects digital video ad spend will rise to $63 billion in 2024, representing a 16% increase from last year. Of the three video ad categories the report breaks out (social and online video and CTV), the clear winner is social video.

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Sweetgreen Wants A Healthy PMax Diet; The MRC’s MFA Quagmire

AdExchanger — Wed, 17 Apr 2024 04:03:51 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not-So-Sweet Deal A campaign without reporting is like an undressed salad. But Sweetgreen has to eat it anyway. “I’ve been pushing my Google reps,” the brand’s director of media and growth Jeff Lin declared during a panel at the Possible conference in Miami, Adweek […]

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Apple Tries The PMax Business; The Click Farm Problem Isn’t Getting Better

AdExchanger — Tue, 12 Mar 2024 04:03:18 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Performance Power Play Apple is following the owned-and-operated advertising playbook written by Google and adopted by Meta, not to mention Amazon and Microsoft. For now, the resemblance comes down to how advertisers set campaigns and receive campaign reports. Rather than receiving hands-on […]

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Is Big Tech Taking AI Too Far?; Fast Fashion Challenges Amazon

AdExchanger — Thu, 21 Dec 2023 05:03:23 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AI? More Like “Ehh, I Don’t Know About That” Ad platforms are plowing ahead with AI-based software that is not ready to fill roles previously served by human expertise. That means machine-learning-controlled ad products (Google’s Performance Max and Meta Advantage+ shopping campaigns are the […]

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Why Google’s Small AI Creative Step Is A Big Leap; The News Is … Not Good

AdExchanger — Thu, 09 Nov 2023 05:03:27 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Black Boxes All The Way Down Unsurprisingly, Google’s first AI-generated creative, which forms custom imagery and copywriting by prompt, was built into Performance Max, Google’s AI-operated advertising product. In a way, creative generation is the black box inside the black box of campaign optimization, […]

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The Big Story: Commerce Media Flywheel

Sarah Sluis — Fri, 03 Nov 2023 09:00:58 +0000

As Omnicom’s $835 million acquisition of commerce specialists Flywheel Digital attests, commerce media is flush. Then, why the most sophisticated and data-rich programmatic marketers are intrigued by custom algorithms.

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Netflix Is Here To Make A Loonie, Eh?; On The Hypocrisy Of Modern Marketers

AdExchanger — Tue, 27 Jun 2023 04:03:37 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Skipping The Basics Canada is Netflix’s testing ground for tinkering. Netflix has not only been diligent about cracking down on Canadian password sharers; it rather quietly removed its Basic plan (which allows viewing on one screen at a time) in Canada this week, […]

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The Power Of Performance; Podcasts Must Cast A Wider Net

AdExchanger — Wed, 11 Jan 2023 05:03:08 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take It To The Max Google’s Performance Max is a black box that uses automation to serve ads across the Google portfolio, and there’s no arguing that it’s a powerful tool. But PMax also invites tinfoil hat theories about how Google might be serving […]

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The Big Story: Unboxing Google’s Black Boxes

Sarah Sluis — Thu, 15 Dec 2022 16:08:05 +0000

When a black box generates results, do you really need to open it up? Google’s Performance Max replaces human media planners with AI. In exchange for not knowing where their ads run, what the campaign creative looks like or how their campaigns perform, advertisers get a stunning ROAS. But brands are discovering driverless campaigns can […]

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