Amazon Performance+ Archives | AdExchanger https://www.adexchanger.com/tag/amazon-performance/ News and Views on Data-Driven Digital Advertising and Marketing Wed, 22 May 2024 20:47:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Amazon Performance+ Archives | AdExchanger https://www.adexchanger.com/tag/amazon-performance/ 32 32 Talk About New-Age TV; Google Is Taking It To The Max https://www.adexchanger.com/daily-news-roundup/thursday-23052024/ https://www.adexchanger.com/daily-news-roundup/thursday-23052024/#respond Thu, 23 May 2024 04:03:27 +0000 https://www.adexchanger.com/?p=404332 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Demolishing Demos TV networks are used to making big advertising pitches about their role in the zeitgeist and their reach among younger audiences. They have splashy celebs, and they’re the ones who know the youngs. Or knew the youngs, rather.  In the upfronts this […]

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]]> https://www.adexchanger.com/daily-news-roundup/thursday-23052024/feed/ 0 Will The Pretender PMaxes Play Out?; Google Fined For Nonconsensual Web Scrapes https://www.adexchanger.com/daily-news-roundup/thursday-21032024/ Thu, 21 Mar 2024 04:03:42 +0000 https://www.adexchanger.com/?p=398006 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maxed Out Can the real PMax please stand up? When Google created Performance Max, it was the first Google product to span all Google Ads inventory through one campaign by default and also use proprietary Google data for targeting and optimization. Meta’s version […]

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