midterm elections

Political advertising is in full swing for the US midterm elections. We go deep into where candidates are spending their digital ad dollars and how they’re using data, with special guest Grace Briscoe, who oversees some 850 ad campaigns as head of political business for Basis.

Media planning is evolving in the lead-up to the midterm elections. Geotargeted CTV campaigns are winning over local media placements. Plus: Is Meta the new AOL? The argument for and against a behemoth’s slow decline.