Reveal Mobile

Now, advertisers have more flexible access to the MTA’s four million daily riders while they’re inside the stations, waiting for their trains.

Before DOOH can court bigger ad budgets, it must adapt the automated tools marketers use for measuring and buying against performance to a media channel that straddles the online and offline worlds.

Betterment, an investment and financial services app that competes with Robinhood, has typically focused its digital advertising efforts on the bottom of the marketing funnel, including search and social. But spurred by the meme-stock-driven rise of retail investing, the company decided to change up its tactics and pursue a brand awareness campaign centered on digital out-of-home (DOOH).

With its new geospatial ad units, programmatic OOH SSP Place Exchange built a programmatic way for marketers to serve their ads across any mobility media inventory located within a particular geographic location. The company announced Tuesday it is rolling out geospatial ad units for all of its mobility media partners.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Handly, CEO at Reveal Mobile. Beacons entered the marketing landscape a few years ago with splashy headlines touting large national retail deployments and the ability to engage with customers […]