Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Has Apple Fallen Far From The Tree? Apple is quietly pitching major agencies on ad opportunities for its Apple TV original content, Digiday reports. Rumors have swirled for the past year that Apple is taking semi-tentative steps to develop its own DSP and […]
Starting in Q2 2021, bidding will be the only way to buy ads in iOS apps through Facebook’s Audience Network. At that point, waterfall-based buying will no longer be supported. Facebook says the goal had always been to become a bidding-only demand source ever since in-app bidding first launched in Audience Network in 2017. But […]
The ad tech industry is innovative, resourceful, agile – and so full of BS that it’s become a meme. Ad tech vendors often boast about their scale, claim that their solutions have HAL 9000-level AI and gloss over the difference between correlation and causation. In some cases, they’re purposely trying to obfuscate and overcomplicate what they […]
Facebook is preparing its partners for Apple’s IDFA restrictions – and there’s no sugar coating it. Considering the uncertainty of the situation, Facebook has decided not to collect the IDFA for any of its own apps on iOS 14 devices or to request the IDFA from apps in Audience Network, the company said in a pair […]
Apple’s move to make its IDFA only available on an opt-in basis will either set Facebook’s hair on fire or further solidify Facebook’s dominant market position. Depends on who you ask. Those opposing opinions underscore the confusion consuming the mobile ad tech ecosystem as it grapples with the de facto loss of user-level tracking in […]
Facebook’s Audience Network is seeing in-app bidding start to pick up some serious momentum. The number of publishers monetizing through a unified auction increased sevenfold over the past year. Half of them now earn the majority of their Audience Network revenue through programmatic bidding. “Bidding is the new normal,” said Steve Webb, global lead on […]
Facebook is bringing playable ads, an interactive format that lets users demo a mini version of an app before downloading it, to Audience Network starting Wednesday. It’s available within rewarded video and interstitial placements. In the coming weeks, Facebook is also planning to expand access to its rewarded video unit to all publishers across the […]
Beyond the money they mint with their owned-and-operated inventory, Google, Facebook and Amazon are, each in their own way, bidding into nearly every programmatic auction that takes place across the open internet. Although programmatic is growing year over year, independent ad tech players are increasingly fighting over the remaining crumbs while the walled gardens cut […]
Snap teased an audience extension product called Snapchat Audience Network in early April, but the offering is still being baked and the beta likely won’t open until some point this summer. So, advertisers have to wait to find out how targeting will work outside of the Snapchat platform, what data will be available and what […]
Apps lean heavily on Facebook for their paid user acquisition efforts, but they also want more control over how and where their ads run. And Instant Articles? No thanks. When Pixelfederation, a game studio based in Slovakia, tested Instant Articles, the return was nil. “The impressions were almost nonexistent, and all of the impressions we […]
