Forget ChatGPT. There Are Practical Ways To Apply AI To Marketing
If we set ChatGPT aside, AI has the potential to transform how marketing and ad tech handles data transfer between platforms.
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How Ad Industry Experts Are Putting AI To Work
AI has many business applications, from automating manual processes and monitoring data in real time to targeting customers more accurately. And industry players are increasingly using AI in their day-to-day work.
Tagged in:- ad ops automation
- Analytics
- audience targeting
- Blueshift
- CarParts.com
- CDP
- cognitive automation
- cost per acquisition
- cost per quality visit
- CPA
- CPM
- customer data
- deep learning
- Dennis Colón
- featured
- first-party data
- good apple
- HITL
- Houman Akhavan
- human-in-the-loop
- Hyun Lee-Miller
- Jason White
- Jay Kulkarni
- Jiffy.ai
- machine learning
- marketing automation
- media campaigns
- natural language processing
- performance optimization
- personalization
- purchase intent
- robotic process automation
- RPA
- theorem
- Vijay Chittoor