Mobile measurement provider Branch is expanding its offering with the acquisition of a first-party data platform. On Wednesday, Branch bought AdLibertas, a data platform that helps developers gather and analyze their first-party data in one place.
The middle of the mediation market is disappearing quickly, leaving mobile app developers with tough decisions to make, writes InMobi’s Kunal Nagpal. Control, neutrality, and transparency – the most important aspects for publishers – are being ceded without recourse. What does this all mean for mobile app developers?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC Attack Mobile gaming monetization and ad tech provider IronSource began trading on the New York Stock Exchange on Tuesday via a special purpose acquisition company (SPAC), with the goal of raising $2 billion in capital at an $11 billion valuation. The IPO comes […]
AppLovin is hoping to get some lovin’ from a white hot public market that’s been rewarding technology stocks with massive valuations. The company announced its IPO on Thursday, offering 22.5 million shares at $80 a pop. Trading will begin on the Nasdaq under the ticker APP. (Update: Shares opened at $70, below the target, and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Bowman, CEO and founder of Consumer Acquisition. Apple’s new IDFA policy will have a profound impact, including killing the way in which most mobile app companies A/B test creative […]
The developer community welcomed Apple’s recent move to delay the rollout of its IDFA changes in iOS 14 until “early next year.” But that delay only adds a few months onto the deadline. Early next year is sooner than it sounds. And there’s still a lot of prep work that developers and their partners need […]
Like all companies invested in the mobile ecosystem, Google is getting ready for iOS 14. But the company is playing its cards close to the vest. As opposed to Facebook, which yodeled from the rooftops about the negative impact Apple’s IDFA changes will have on publisher monetization through Audience Network, Google quietly updated its AdMob […]
Facebook’s strategy for dealing with the changes coming in iOS 14 is to simply stop collecting the IDFA. But there’s nothing simple about it. Facebook’s ad partners have a lot of steps they have to take to prepare themselves for Apple’s update if they still want to run app install campaigns through Facebook. On Wednesday, […]
After announcing via two blog posts on Wednesday that it will no longer collect the IDFA for iOS 14 devices, Facebook sent a follow-up message to its ad partners with more detail about what that will mean in practice. Here’s the full text: ******************** Today (August 26, 2020), we are providing details about our approach […]
Facebook said Friday that it’s suspending “tens of thousands” of apps from its platform for data usage violations. The suspended apps are associated with around 400 developers. The purge is part of Facebook’s continuing investigation into how third-party app developers use Facebook data, sparked by the Cambridge Analytica scandal in March 2018. So far, the […]
