For Publishers, There’s No Cookie-Cutter Approach To Sustainable Revenue
With a recession looming and even more signal loss on the way, publishers need to experiment to find the best mix of revenue-generating solutions and approaches. Bloomberg’s Julia Beizer, Blavity’s Jeff Nelson and Dotdash Meredith’s Daniel Papalia offered insights into their revenue strategies at AdExchanger’s Programmatic I/O event in New York City.