TikTok Shops Archives | AdExchanger

Walmart’s Great Store Of Value; It Took Awhile, But Snap May Be Back

AdExchanger — Fri, 24 May 2024 04:03:10 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Walmart’s Writing On The Walls Targeting in aisle three? Beyond selling access to its online ad supply, Walmart is now offering advertisers a way to reach customers while they’re roving physical store aisles, The Economist reports. Theoretically, an advertiser has the best chance of […]

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Holiday Angst For Ecommerce Advertisers; Where Are News Readers Nowadays?

AdExchanger — Mon, 20 Nov 2023 05:03:42 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Black Friday Indeed Black Friday is almost here. And while all advertisers are always nervous this time of year, ecommerce advertisers are really tweaking. First, there’s the macro-gloom. Credit is tight, prices are inflated and retailers warn of a consumer spending downturn. On […]

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To Reach Gen Z, Folgers Brews Up TikTok Ecommerce Campaign

Anthony Vargas — Thu, 27 Jul 2023 05:00:50 +0000

Marketers need to find customers where they actually spend their time. To reach Gen Z customers, that means finding them on TikTok. The J.M. Smucker Company knew it needed a TikTok strategy. While Folgers instant coffee, a Smuckers-owned product, is ubiquitous across generations, the company’s research found that Folgers wasn’t even on Gen Z’s radar. […]

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Brands Want A Handle On AI Fakes And Disinfo; Let’s DTC How This Works

AdExchanger — Thu, 13 Apr 2023 04:03:53 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Better Safe Than Sorry Brands are nervous about misinformation, especially as generative AI tools make it relatively easy to create convincing fake images, audio files and videos. General Mills is teaming up with verification company Zefr to measure misinformation around its social media […]

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TikTok Slowly Tries A US Affiliate Program; Twitter Shows Its Reco Rules

AdExchanger — Thu, 06 Apr 2023 04:03:59 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Why Social Is Unaffiliated TikTok is beginning to cut US creators in on sales – aka affiliate commissions – through its on-platform shopping service, Shops. The product is being tested by pilot brand advertisers and creators, Insider reports. Posts with the affiliate tag […]

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