nielsen

The broadcaster-backed joint industry committee grants “conditional certification” to Comscore, VideoAmp and iSpot.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thank You, Next Amid all its other TV measurement drama, Nielsen is swapping CEOs, Ad Age reports. David Kenny, CEO since 2018, will be succeeded by Karthik Rao, leader of the company’s audience measurement unit. (Nielsen split into three divisions during a business reorg […]

Claritas acquired AI-driven marketing automation platform ArtsAI to strengthen its personalization, measurement and AI capabilities.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disney’s Carriage Ride Disney and Charter resolved their cable carriage dispute on Monday, re-upping Disney-owned networks (namely, ESPN) to Charter’s 15 million subscribers. As part of the deal, Charter’s most popular cable package will include access to the ad-supported tiers of Disney+ and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To The Core Nielsen is trimming its workforce – again – and by quite a lot this time, Ad Age reports. On Wednesday, the TV ratings giant announced plans to cut its global personnel by around 9% “in an effort to bring costs […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Kinds Of ECGs The TV industry is riled up over Nielsen’s plans to incorporate Amazon’s streaming data in time for the next season of Thursday Night Football. On Wednesday, the ratings giant responded to the letter the Video Advertising Bureau (VAB) sent […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Add To CART Instacart filed for its initial public offering (IPO) on Friday. Shares should start trading next month (under the stock ticker CART, of course). Call it a thawing of the tech IPO market, which has been frozen for a year and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tracking Shot The bad news keeps coming for YouTube. The platform has been under intense scrutiny from research firm Adalytics. Its latest report, which accuses YouTube of serving targeted ads on kid-focused content, may have also uncovered evidence that YouTube has been violating […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Results Are In YouTube told clients earlier this month about plans to start billing some of its video inventory based on its own co-viewing numbers starting in January. Now the buy-side backlash is rolling in, Ad Age reports. This plan “contradicts the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Snappy Comeback In 2021, when Apple announced ATT, Snapchat Co-Founder and CEO Evan Spiegel said he was “happy to see [Apple] making the right decision for their customers.” Fast-forward a couple of years, and Spiegel is less glowing about ATT, which severely […]