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Comic: Sorry, Not Sorry!

Kevvo — Fri, 24 May 2024 04:15:55 +0000

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …

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How To Measure TV And Video Viewership When Every Currency Is Different

Alyssa Boyle — Fri, 05 Apr 2024 04:55:40 +0000

Now that alternative TV currencies have passed the initial sniff tests, how should buyers and sellers compare their viewership numbers? The leaders of Nielsen, Comscore, iSpot and VideoAmp gathered onstage during the Coalition of Innovative Media Measurement summit in New York City to answer that question.

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Will The JIC Stick?; Spotify’s Lagging Ads ARPU

AdExchanger — Thu, 04 Apr 2024 04:03:55 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not It! The broadcaster-backed joint industry committee (JIC) is celebrating its certification of Comscore and VideoAmp as national TV currencies this week. But it also draws attention to the standoff between the JIC and the media and measurement companies that won’t join. Nielsen […]

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Nielsen Claims Its Place In The TV Currency Race

Alyssa Boyle — Wed, 03 Apr 2024 08:00:34 +0000

Nielsen held a press briefing to reassert itself as the go-to TV measurement and currency company ahead of upfront negotiations. To back up its assertion, it shared a status update on its currency offerings and a comparison to its competitors.

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The JIC And The MRC Clarify Their Purpose And How They’re Different

Alyssa Boyle — Wed, 27 Mar 2024 13:00:09 +0000

The MRC and the broadcaster-backed joint industry committee released a joint statement to clarify the difference between them, which has been a charged topic ever since the JIC formed last year.

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Will The Pretender PMaxes Play Out?; Google Fined For Nonconsensual Web Scrapes

AdExchanger — Thu, 21 Mar 2024 04:03:42 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maxed Out Can the real PMax please stand up? When Google created Performance Max, it was the first Google product to span all Google Ads inventory through one campaign by default and also use proprietary Google data for targeting and optimization. Meta’s version […]

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Walmart’s Vizio Deal Isn’t About TV – It’s About Data

AdExchanger Guest Columnist — Wed, 28 Feb 2024 05:35:37 +0000

There is an old adage in consumer electronics that the hardware business, with its tight margins and fickle consumers, is, well, a hard business. To think that Walmart decided to invest billions of dollars into building and selling TVs faster, better and/or cheaper than Vizio misses the point of the acquisition last week. While Walmart […]

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Meta And Apple Battle It Out; Nielsen Holds Its Ground Against Competition

AdExchanger — Fri, 16 Feb 2024 05:03:05 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AdExchanger is taking the day off for Presidents Day. Our daily news roundup will return on Tuesday, Feb. 20. Meta Vs. Apple The tension between Meta and Apple just keeps growing. Their latest feud is over the 30% fee Apple charges US advertisers […]

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Why Does Nielsen Keep Suing Its Competition?

Alyssa Boyle — Mon, 05 Feb 2024 18:26:38 +0000

VideoAmp is the latest TV measurement contender to get slapped with a lawsuit from Nielsen. Nielsen’s suit against VideoAmp, filed last week in Delaware court, accuses its rival of infringing on two patents granted to Nielsen in the past two months. The patents cover technology Nielsen uses to collect and report TV viewing data, such […]

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Nielsen Sues VideoAmp; Rembrand Dials Up Product Placements

AdExchanger — Mon, 05 Feb 2024 05:03:58 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Measurement Strife Nielsen just hit VideoAmp with a lawsuit. (Talk about kicking them while they’re down.) The lawsuit, filed in Delaware District Court on Wednesday, alleges that VideoAmp infringed on two patents issued to Nielsen in the last two months, Ad Age reports. […]

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