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Daily News Roundup

Is This TikTok Ban, Like, Happening?; DTC Darlings Lose Their Retail Darling

BY AdExchanger// April 25th, 2024

In today’s newsletter: President Joe Biden signs the TikTok ban into law; upscale grocery and convenience store chain Foxtrot closes down; and IPG has a rough Q1.
Tagged in:
- Andrew Benin
- Arlene Mu
- Aura Bora
- Becca Millstein
- Britain
- ByteDance
- Cava
- china
- Cintia Gabilan
- Dare Obasanjo
- facebook
- Fishwife
- Foxtrot
- Golin
- Graza
- Huge
- Humane AI
- IAB
- instagram
- ipg
- Israel
- Lindsey DiGiorgio
- MRC
- MRM
- Nadine Karp McHugh
- new york times
- Paul Voge
- Philippe Krakowsky
- President Joe Biden
- R/GA
- Shou Chew
- Taiwan
- Threads
- TikTok
- Ukraine
- X
- Yieldmo
earnings call

IPG Dusts Itself Off After A Difficult 2023, Enters Recovery Mode

BY Hana Yoo// February 8th, 2024

IPG struggled in 2023 as tech clients slashed their ad spend and its digital agencies underperformed.
Tagged in:
- acxiom
- adobe
- amazon
- BMW
- Deutsch New York
- Ellen Johnson
- Getty
- google
- Huge
- ipg
- IPG Mediabrands
- Kinesso
- magna
- Matterkind
- microsoft
- MRM
- OpenAI
- Philippe Krakowsky
- Publicis Groupe
- R/GA
- Reprise
- Spotify
- UM
- verizon
- VML
- VMLY&R
- WPP
- Wunderman Thompson
- Y&R
earnings call

IPG Stumbles For A Third Quarter, Despite Data And AI Innovation

BY Hana Yoo// October 20th, 2023

IPG is floundering. The agency holding company was roughed up in the first two quarters of 2023, and its organic revenue growth declined by 0.4%, with a 1.2% decrease in the US, according to an earnings report on Friday.
Tagged in:
- acxiom
- Acxiom Real ID
- ai
- Arielle Garcia
- generative AI
- Huge
- ipg
- Josh Lowcock
- Momentum Worldwide
- MRM
- Philippe Krakowsky
- R/GA
- um worldwide
Agencies

How MRM//McCann Navigates Marketing Cloud Complexities

BY Kelly Liyakasa// March 22nd, 2017

As EVP of performance marketing for Interpublic Group’s MRM//McCann, it’s in Subu Desaraju’s purview to crack marketing cloud complexities in client deployments. Adobe, Oracle, Salesforce, IBM and Nielsen all built marketing clouds via acquisition, but with these ongoing investments come challenges around data interoperability and overall efficiency across their stacks. Although a number of platforms […]
Tagged in:
- adobe
- Marketing Cloud
- McCann
- MRM