The JIC Certifies Comscore And VideoAmp As National TV Currencies
The broadcaster-backed joint industry committee announced it will certify Comscore and VideoAmp as national TV currencies ahead of May’s upfront negotiations.
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JIC certification
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The TV Industry Wants Accreditation. But Does It Want The MRC?
When the MRC revoked its seal of approval for Nielsen’s TV ratings in 2021, it spurred a hunt for alternatives. Now, media and tech companies are debating whether MRC accreditation is even necessary.
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The Joint Industry Committee Forges Ahead With Currency Certification
The broadcaster-backed joint industry committee grants “conditional certification” to Comscore, VideoAmp and iSpot.
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Does Pure-Play Have A Shot?; The JIC Gets Down To Brass Tacks
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Work And No Pure-Play … Nobody wants to be an SSP anymore. But is supply-side ad tech really in such bad shape? Index Exchange is the loudest – if not the only – voice still backing the pure-play publisher ad tech role. Co-founder […]