Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Mobility Ability The retail media boom has spawned a subcategory of first-party data owners in the travel and hospitality vertical, and they’ve got their own terminology. When Uber formalized its new advertising group last October, for example, GM Mark Grether referred to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lyft Off The latest non-advertising company to launch an ad business comes as no surprise. Ride-hailing app Lyft has introduced Lyft Media, to be helmed by Kenan Saleh, co-founder and former CEO of Halo Cars. Halo, a startup that places digital billboards on rideshare […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Hypocritic Oath Crisis pregnancy centers, a deceptive moniker for anti-abortion nonprofit groups that target women seeking medical services and/or abortion providers, are sharpening their ad tech chops as they take advantage of new laws targeting abortion providers and the women who seek abortions, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. They See Me Rollin’ Uber tapped former Sizmek CEO and Amazon ad exec Mark Grether to lead its advertising business, Business Insider reports. Poaching Grether is a big deal for Uber as it stands up a global advertising strategy. Though Uber’s ad revenue isn’t […]
Many in the ad tech industry view demand-side platforms (DSPs) as commodities. Sizmek is hoping to prove otherwise, as it took the wraps off a revamped buying platform Tuesday. Made from the old Rocket Fuel DSP, the new offering, according to Sizmek CEO Mark Grether, has a more streamlined user interface than its previous iteration, […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Mark Grether, CEO at Sizmek. We’ve all heard the saying, “Every company is becoming a tech company,” but it seems we’re moving past that notion, with every company now becoming a media company. It’s […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Mark Grether has held just about every marketing job you can imagine. He was an agency guy at WPP (where he cofounded Xaxis), a publisher exec in Germany, a client-side marketer in the retail industry and even a professor of marketing. Today he is CEO […]
Sizmek CEO Neil Nguyen will leave the company in the wake of the company’s $122 million private equity buyout by Vector Capital last year. The company’s board named former Xaxis global COO Mark Grether executive chairman, but has not identified a replacement CEO. Nguyen will stay on until the end of April to ensure a smooth […]
Late last year, we asked a handful of senior execs at platform companies to answer the question, “What will happen next year in marketing and advertising that hasn’t happened before?” This year we invited some of those same contributors to evaluate their earlier forecasts and update them for 2014. The below is from Mark Grether, chief […]
WPP Group’s trading desk Xaxis is known for its proprietary approach to technology. The GroupM unit has incubated numerous ad platforms, a legacy of WPP’s 2007 acquisition of 24/7 Media. It offers these products to clients as an alternative to licensing from vendors. By contrast, trading desk rivals VivaKi AOD (Publicis), Cadreon (IPG), and Accuen (Omnicom) are […]
