The 4A’s measurement committee, a working group for marketers and media buyers to discuss their opinions and concerns about video ad measurement, has some thoughts on the status of alternative TV currencies.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of Home, Out Of Mind? Data-driven out-of-home media hasn’t taken off, in part, because most buyers don’t see it as a channel for generating mass reach and conversions. But the fact that people don’t feel bombarded by ads in the world around them […]
In 2022, Nielsen was no longer king, alternate currencies stole the show and a new type of panel emerged. Could 2023 be the year that measurement finally matures?
Nielsen announced it’s selling itself to a private equity group for $16 billion. The future might be iffy for Nielsen, but it’s much more certain for the rest of the industry. Industry experts say a buyout of this size is a “boost of momentum” toward a multicurrency future that offers TV marketers the speed and transparency they’re looking for across platforms.
