Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel with targeting and attribution that looks and feels like digital advertising – at least according to investors on Wall Street.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. At What Point Do We Reference Myspace? Meta faces an existential crisis. It was a trillion-dollar company one year ago and is now worth a mere $370 billion. “Mere” is relative – that’s still big. But this is a make-or-break moment for Meta. CNBC […]
The investment bank Needham estimates that Alphabet, Meta, Amazon and Disney combined will grab around $650 billion of ad dollars in 2023. By comparison, The Trade Desk earned just $1.2 billion in 2021, its first time clearing the billion-dollar mark in a single year, and even the strongest programmatic companies earn in the hundreds of millions, which is peanuts by walled garden standards. But “what that means is that a tiny 1% or 2% shift in budgets from the big platforms could double or even triple.”
Netflix’s future is bleak – and not just because of the onslaught of competition in 2020. The particular players and how they’re going to market are also problematic for the streaming giant. Netflix’s single revenue stream is about to enter a price war, noted Laura Martin, senior analyst at the investment bank Needham and Company, […]
