TvScientific really wants digital marketers (and their wallets) to open up to the idea of CTV as a performance channel. So, the CTV ad platform unveiled a cost-per-outcome model to emphasize its confidence in CTV ads leading to conversions.
Citi is aiming smaller to get bigger results with its digital marketing campaigns. The bank enlisted the help of CJ Affiliate, the affiliate marketing network formerly known as Commission Junction and part of Conversant (formerly ValueClick), to target ads beyond aggregators of credit card offers. Those aggregators are a staple of credit card marketing campaigns, […]
What could be coined Amazon’s original advertising product, the Amazon Associates affiliate marketing program, connects advertisers to more than a million products in its marketplace. As standard affiliate models go, publishers can run traditional text links or customized image links, widgets with Amazon functionality or banner promotions and ads in return for an advertising fee […]
