ctv performance Archives | AdExchanger

Don’t Pigeonhole CTV As A Performance Channel, Says Needham’s Laura Martin

Alyssa Boyle — Fri, 24 May 2024 04:50:26 +0000

To some degree, the digitization of TV marketing is inevitable. But there’s a limit to how much TV ad buying should digitize, according to Needham's Laura Martin.

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Haleon Says Attention Is A Good Measure Of Media Quality, But It’s Too Soon To Make It A Buying Standard

Anthony Vargas — Thu, 22 Feb 2024 14:00:18 +0000

Consumer health care company Haleon may be the first brand to use attention metrics to measure the quality of inventory bought through the Amazon DSP. Haleon, which owns Advil, Tums, Sensodyne and Flonase nasal spray, has been experimenting with attention measurement alongside its agency Publicis for the past 18 months, said Phil Jackson, Haleon’s director […]

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Retargeting Is The Next Phase Of CTV Performance

Alyssa Boyle — Fri, 08 Dec 2023 05:50:45 +0000

Recent conversations in the connected TV industry make much ado about performance. But what does it really mean for CTV to be a “performance channel”?

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Roku And Unity Want To Prove CTV Is A Performance Channel

Alyssa Boyle — Mon, 20 Nov 2023 14:00:25 +0000

Roku announced a new partnership with Unity to help gaming and mobile app developers add CTV to their user acquisition campaigns by giving them performance marketing attribution for streaming.

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How Rumpl Uses CTV To Bring New Customers Into Its Fold

Alyssa Boyle — Tue, 03 Oct 2023 14:00:13 +0000

How the blanket brand Rumpl is adding CTV to its digital media plan for results with a broader audience.

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TvScientific To Charge Advertisers Only If A Campaign’s Desired Outcome Happens

Alyssa Boyle — Thu, 17 Aug 2023 13:00:41 +0000

TvScientific really wants digital marketers (and their wallets) to open up to the idea of CTV as a performance channel. So, the CTV ad platform unveiled a cost-per-outcome transaction model.

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