Advertisers In This Year’s Super Bowl Fumble On Sustainability – For Now
How much did advertisers consider the carbon footprint of their digital advertising during the Super Bowl this year?
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Super Bowl LVIII
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Why Temu Spent Tens Of Millions On Its Super Bowl Play
This past weekend’s Super Bowl was different for a few reasons, particularly the presence of Taylor Swift and Chinese ecommerce challenger brand Temu.
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This Year’s Super Bowl Is All About Reaching Gen Z
To relate with Gen Z, advertisers have to do more than just spend millions on a 30- or 60-second Super Bowl spot. They need to keep up online and social marketing before, during and after the game – and using influencers will help, too.
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Comic: Don't Cross The Streams
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …