The pandemic has turned Centro CEO and founder Shawn Riegsecker into a slipper-wearing night owl. When Slack and email goes quiet, Shawn gets busy, staying up until the wee hours. Working from home can do that to you. “There are too many pings throughout the day, too much mental confusion,” he says. “When everybody shuts […]
Jerome Turnbull, director of media buying at AppLovin, shares his home office with his pet chinchilla, Speedie. That’s just the way people gotta roll in the WFH world. When Jerome, who joined AppLovin through its acquisition of Machine Zone in May, isn’t hanging out with Speedie or tending an aquarium populated by blue velvet shrimp […]
When Emily Giannusa watches television or streams something, it’s research. As VP of digital marketing at HBO, Emily has worked on campaigns for “Game of Thrones,” “Westworld,” “True Detective,” “Veep” and, most recently, “Euphoria,” an Emmy-nominated series for the Gen Z audience. The word authenticity gets tossed around a lot, but marketing “Euphoria” really did […]
Brand safety is always top of mind for advertisers. But it’s become more important than ever as issues from coronavirus misinformation to the ongoing Facebook ad boycott dominate industry headlines. For Joshua Lowcock, chief digital officer at UM and global brand safety officer at IPG Mediabrands, the renewed focus is an opportunity for advertisers to […]
Nicolas Bidon, global CEO of Xaxis, GroupM’s programmatic arm, is on a Duolingo streak. When stay-at-home orders were instituted, Nicolas started using the language app on a daily basis to brush up on his Spanish – and stay sane. He’s completed more than 100 days of lessons in a row so far and counting. “Throughout the […]
In states where cannabis is legal, local governments designated dispensaries as an essential service when COVID-19 hit. In lockstep with the lockdowns, cannabis ad compliance startup Fyllo saw an almost immediate increase in ad demand as dispensaries clamored to make sure people knew that they were open for business. But cannabis advertising is a challenging […]
King Arthur Baking Company is in the rare position of being more relevant than ever during the COVID-19 pandemic. The company, which rebranded from King Arthur Flour this week after 230 years, has been a staple in bread bakers’ pantries for decades. This spring, it gained prominence as bread baking became a popular pastime during […]
As the publisher that’s all about comfy, organized homes, recipes, gardening and decorating, Meredith’s content has been especially relevant during the pandemic. But that doesn’t mean the publisher hasn’t experienced its share of disruption, says Meredith SVP of data, ad platforms and monetization Nicole Lesko. Like the rest of the industry, programmatic CPMs bottomed out […]
Digital agency Jellyfish is sticking with its plans to expand globally, COVID be damned. That agenda was, after all, why it was acquired by the French holding company Fimalac in February. “We don’t want to necessarily exploit the fact that there’s a global pandemic,” said CEO Rob Pierre, “but we certainly think that there’s […]
Keith Eadie, VP and GM of Adobe Advertising Cloud and head of product for Adobe Analytics, is a man confident enough to cut his own hair. His wife takes care of the back and the sides, and then “it’s my own doing on top,” Keith jokes from his garage (aka home office). “It’s a little […]
