adexchanger podcast Archives | AdExchanger https://www.adexchanger.com/tag/adexchanger-podcast/ News and Views on Data-Driven Digital Advertising and Marketing Fri, 24 May 2024 18:25:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png adexchanger podcast Archives | AdExchanger https://www.adexchanger.com/tag/adexchanger-podcast/ 32 32 ‘Incrementality’ Is The Buzzword That Stole Prog IO https://www.adexchanger.com/the-big-story/incrementality-is-the-buzzword-that-stole-prog-io/ https://www.adexchanger.com/the-big-story/incrementality-is-the-buzzword-that-stole-prog-io/#respond Fri, 24 May 2024 11:00:53 +0000 https://www.adexchanger.com/?p=404410 Well, that's a wrap on Programmatic IO Las Vegas 2024! The AdExchanger editorial hopped on stage for a live recording of The Big Story to round up all the moments that made us go "a-ha" this week, including observations on commerce media, CTV and generative AI.

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]]> https://www.adexchanger.com/the-big-story/incrementality-is-the-buzzword-that-stole-prog-io/feed/ 0 The Big Story: Stormy Forecasts For Ad Tech And The Economy https://www.adexchanger.com/the-big-story/the-big-story-stormy-forecasts-for-ad-tech-and-the-economy/ Thu, 01 Sep 2022 16:11:52 +0000 https://www.adexchanger.com/?p=252236 This big news this week involves two stories that are both part of broader trends in data-driven advertising. First, there’s the darkening economic outlook as companies and consumers prepare for the worst. But regardless of whether the current infant recession enters its terrible twos, advertisers, ad tech companies and publishers aren’t waiting to strategize. Whenever […]

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]]> Snopes COO On Funding Its Mission During A Pandemic https://www.adexchanger.com/podcast/social-distancing-with-friends/snopes-coo-on-funding-its-mission-during-a-pandemic/ Mon, 13 Jul 2020 04:30:49 +0000 https://www.adexchanger.com/?p=137888 AdExchanger’s Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. When your well-meaning mother posts something on Facebook, Snopes is where you go to fact-check. In fact, one reader was so appreciative of the ability to send her mother links correcting […]

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]]> BidSwitch’s Barry Adams On Keeping An Eye On The Bouncing Ball In Ad Tech https://www.adexchanger.com/podcast/social-distancing-with-friends/bidswitchs-barry-adams-on-keeping-an-eye-on-the-bouncing-ball-in-ad-tech/ Tue, 16 Jun 2020 04:30:28 +0000 https://www.adexchanger.com/?p=136259 AdExchanger’s Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. Barry Adams, general manager of BidSwitch, lived abroad for 20 years, in China, Hong Kong and most recently London – until the end of January this year, when he got married and moved to New […]

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]]> Podcast: Consulting The Oracle https://www.adexchanger.com/adexchanger-talks/podcast-consulting-the-oracle/ Tue, 16 Oct 2018 14:07:54 +0000 https://adexchanger.com/?p=120394 AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt. Among the “Big Three” marketing clouds – Oracle, Adobe and Salesforce – Oracle has been the most active on mergers. The list of its acquisitions is long: Eloqua, Responsys, Maxymiser, BlueKai, Datalogix, Moat, Grapeshot, Crosswise, AddThis. These are […]

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]]> Podcast: Waze Finds A Way https://www.adexchanger.com/adexchanger-talks/podcast-waze-finds-a-way/ Wed, 12 Sep 2018 19:16:58 +0000 https://adexchanger.com/?p=119836 AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. The social navigation app Waze inspires great loyalty among its users. While the app may at first seem to compete with its corporate sibling Google Maps, there are big differences. “Waze is for drivers. Waze is about traffic. […]

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]]> The Big Story: What Makes A Top Programmatic Publisher? https://www.adexchanger.com/the-big-story/the-big-story-what-makes-a-top-programmatic-publisher/ Thu, 02 Aug 2018 16:58:49 +0000 https://adexchanger.com/?p=119211 The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. It used to be that a top programmatic publisher simply did something using automation – usually using real-time bidding to sell its remnant inventory. […]

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]]> Podcast: Digital Transformation Was Just A Dry Run For TV https://www.adexchanger.com/adexchanger-talks/podcast-digital-transformation-was-just-a-dry-run-for-tv/ Wed, 18 Jul 2018 15:53:25 +0000 https://adexchanger.com/?p=118902 AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. NCC Media may be the biggest TV media company you’ve never heard of. A joint venture of cable TV operators Comcast, Cox and Spectrum, it was formed three decades ago to pool their data and sell cable TV […]

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]]> Podcast: Bryan Wiener’s Plan To Save ComScore https://www.adexchanger.com/adexchanger-talks/podcast-bryan-wieners-plan-to-save-comscore/ Wed, 11 Jul 2018 16:11:47 +0000 https://adexchanger.com/?p=118779 AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. ComScore CEO Bryan Wiener will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference taking place Oct. 15-16. One month into the job, comScore’s new CEO, Bryan Wiener, hopes to renew the company’s sense of purpose. It’s a […]

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]]> Podcast: Marketing Finds Its Voice https://www.adexchanger.com/adexchanger-talks/podcast-marketing-finds-its-voice/ Thu, 28 Jun 2018 17:14:01 +0000 https://adexchanger.com/?p=118573 AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Exponential. The rise of voice interfaces has the potential to be a highly disruptive trend in consumer technology. About a quarter of US broadband households own at least one smart home device, and 50% will accommodate smart speakers alone […]

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