First-Party Cookies Archives | AdExchanger https://www.adexchanger.com/tag/first-party-cookies/ News and Views on Data-Driven Digital Advertising and Marketing Fri, 24 May 2024 11:18:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png First-Party Cookies Archives | AdExchanger https://www.adexchanger.com/tag/first-party-cookies/ 32 32 Comic: The Cookie Pool https://www.adexchanger.com/comic-strip/comic-the-cookie-pool/ https://www.adexchanger.com/comic-strip/comic-the-cookie-pool/#respond Mon, 27 May 2024 04:15:59 +0000 https://www.adexchanger.com/?p=404419 Wishing you all a beautiful Memorial Day! This classic comic first ran in October 2011.

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]]> https://www.adexchanger.com/comic-strip/comic-the-cookie-pool/feed/ 0 The Big Story: First-Party Cookie Camouflage https://www.adexchanger.com/the-big-story/the-big-story-first-party-cookie-camouflage/ Thu, 13 Apr 2023 15:28:10 +0000 https://www.adexchanger.com/?p=370004  Within the infrastructure to create and store first-party cookies, it’s possible for third-party tech to camouflage as a first-party cookie, taking advantage of the longer storage time before first-party cookies decay. But Apple is wise to this camouflage attempt. Its WebKit team, which operates the codebase for the Safari browser, made a tweak that will […]

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]]> AdExplainer: Defining (And Refining) The Meaning Of Cookieless https://www.adexchanger.com/adexplainer/adexplainer-defining-and-refining-the-meaning-of-cookieless/ Wed, 25 May 2022 10:00:33 +0000 https://www.adexchanger.com/?p=204297 The word “cookieless” crops up in virtually every conversation about the future of online identity. But what exactly do people mean when they say “cookieless”? Although the definition seems simple enough – the absence of cookies – it lacks the nuance to encompass the true complexity of signal loss. It’s also a misnomer. Defining terms […]

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]]> Spiceology Is Using Safari And Firefox As Its Cookieless Test Kitchens https://www.adexchanger.com/online-advertising/spiceology-is-using-safari-and-firefox-as-its-cookieless-test-kitchens/ Fri, 20 May 2022 15:02:30 +0000 https://www.adexchanger.com/?p=204241 Third-party cookies will soon be off the menu. But even if 3P cookies weren’t on Chrome’s chopping block, brands would need a strategy to navigate signal loss online, said Chip Overstreet, CEO of Spiceology, a DTC company that sells spices, rubs, flavoring and condiments primarily online. “Even in a world where third-party cookies exist, there’s […]

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]]> Facebook And Google Criticized For Scam Ads; Roku And YouTube Quarrel https://www.adexchanger.com/ad-exchange-news/tuesday-27042021/ Tue, 27 Apr 2021 04:03:46 +0000 https://www.adexchanger.com/?p=161736 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. #Fail The pervasiveness of fake ad schemes on Facebook and Google have left their users “worryingly exposed to scams,” especially because the two giants have failed to crack down on fraudulent activity, even after it has been reported. Or so says the British consumer […]

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]]> Google Analytics Gets A Major Privacy And Machine Learning-Focused Overhaul https://www.adexchanger.com/analytics/google-analytics-gets-a-major-privacy-and-machine-learning-focused-overhaul/ https://www.adexchanger.com/analytics/google-analytics-gets-a-major-privacy-and-machine-learning-focused-overhaul/#comments Wed, 14 Oct 2020 12:00:55 +0000 https://www.adexchanger.com/?p=143535 Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left. The new version of Google Analytics, released on Wednesday, was in beta for more than a year, and will now be the default experience for all users. The updated product includes privacy controls to help […]

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]]> https://www.adexchanger.com/analytics/google-analytics-gets-a-major-privacy-and-machine-learning-focused-overhaul/feed/ 1 Can LiveRamp Survive The Cookie Apocalypse? https://www.adexchanger.com/data-exchanges/can-liveramp-survive-the-cookie-apocalypse/ Mon, 09 Mar 2020 12:28:23 +0000 https://www.adexchanger.com/?p=130610 Although LiveRamp prefers to publicly minimize its reliance on third-party cookies, those little text files are the glue that connects offline data with web browsing. “Put it like this,” said Ari Paparo, CEO and co-founder of Beeswax. “If cookies disappeared tomorrow, LiveRamp would be very affected.” To be fair, that would be true for most […]

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]]> Publishers Are Wary Of New Tech That Wants To Use Their First-Party Cookies https://www.adexchanger.com/online-advertising/publishers-are-wary-of-new-tech-that-wants-to-use-their-first-party-cookies/ https://www.adexchanger.com/online-advertising/publishers-are-wary-of-new-tech-that-wants-to-use-their-first-party-cookies/#comments Fri, 06 Mar 2020 15:43:24 +0000 https://www.adexchanger.com/?p=130568 “Just make this little tweak to your page.” With the clock ticking on third-party cookies, publishers will soon be the only part of the ad ecosystem with direct relationships with their readers. Naturally, everyone else wants in on that relationship. Buy-side ad tech has been more aggressive asking publishers to share user data, even as […]

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]]> https://www.adexchanger.com/online-advertising/publishers-are-wary-of-new-tech-that-wants-to-use-their-first-party-cookies/feed/ 3 Publishers Sense Opportunity As Chrome Drops Third-Party Cookies https://www.adexchanger.com/publishers/publishers-sense-opportunity-as-chrome-drops-third-party-cookies/ Thu, 16 Jan 2020 18:01:00 +0000 https://adexchanger.com/?p=128770 With Chrome bidding farewell to third-party cookies, publishers predict a steep rise in use – and value – of their first-party data. Media companies with their own audiences and direct-to-consumer relationships expect power to accrue to them. And many publishers already have a head start. With Apple’s Safari browser blocking cookies for about 30% of […]

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]]> A Simple Question No One In Ad Tech Will Answer https://www.adexchanger.com/data-driven-thinking/a-simple-question-no-one-in-ad-tech-will-answer/ https://www.adexchanger.com/data-driven-thinking/a-simple-question-no-one-in-ad-tech-will-answer/#comments Thu, 07 Nov 2019 05:05:39 +0000 https://adexchanger.com/?p=126580 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Sarah Sluis, senior editor at AdExchanger. It’s the first in a series of perspectives from AdExchanger’s editorial team.  There’s a question in ad tech that’s been surprisingly difficult to get […]

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