Zefr’s New AI Chief Wants To Prove The Value Of ‘Truthiness’
AdExchanger caught up with Zefr’s new chief AI officer, Jon Morra, about his role and how digital media will adapt (or acquiesce) to AI tech.
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Programmatic Tech Is A Front For Psychological Warfare
Following Russia’s invasion of Ukraine, the ad tech industry took steps to freeze Russian-owned media companies out of the advertising ecosystem. But programmatic technology continues to be used by parties on both sides of the conflict as a platform to conduct psychological warfare.
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- Adverif.AI
- Alisha Rosen
- Amy Williams
- Brand Safety Institute
- David Murnick
- featured
- GeoEdge
- Good Loop
- Institute of Practitioners in Advertising
- International Fact-Checking Network
- MGID
- Odnoklassniki
- Or Levi
- Rob Blackie
- RT
- russia ukraine war
- Sergey Denisenko
- Signal
- Sputnik
- Telegram
- the trade desk
- VK
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Seeking Both Performance And Equity, Brands Aim To Get Smarter About Brand Safety
Advertisers understandably seek to protect themselves from fraud, awkward placements and inadvertently funding misinformation, but in doing so rely on overzealous or blunt brand-safety filters that steer them away from news and diverse content.
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Parsing The Fog Of War That Is COVID-19 Misinformation Online
There’s still no vaccine for COVID-19 misinformation. Ad networks, exchanges and demand-side platforms, including Google and Revcontent, are letting misinformation related to the virus slip through their systems. In a study examining the monetization of 1,000 questionable websites between January and February, Google was found to be responsible for 69% of ads placed against stories making […]
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