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Publishers

Why Does Ad Tech Still Fail To Spot – And Stop – MFA-Fueled Schemes?

BY Anthony Vargas// April 9th, 2024

Industry experts weigh in on Forbes’s MFA subdomain and why ad verification tools still regularly fail to flag some instances of alleged SIVT.
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- Adalytics
- Amazon TAM
- domain spoofing
- doubleverify
- Ebiquity
- forbes
- Gannett
- George Ivie
- Google Ads
- Human
- IAB Tech Lab
- integral ad science
- ivt
- Magnite
- Media.net
- MFA
- microsoft
- Mike Racic
- MRC
- openRTB
- Oracle Moat
- prebid
- Prebid server
- pubmatic
- Ruben Schreurs
- SIVT
- the trade desk
- TripleLift
- Xandr
Publishers

Nubai Ventures Sues Outbrain, Claiming Its Traffic Is Riddled With Bots

BY Anthony Vargas// March 26th, 2024

Nubai claims that if buyers don’t shell out for premium placements like on CNN and Fox News, Outbrain instead places their links on less-reputable sites that have been found to attract a high degree of sophisticated invalid traffic – aka bots.
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