CES 2024

Roku is making more space for brands on its home screen because it’s a good place to reach viewers with lower-funnel marketing messages.

CES this year was a petri dish of news and gossip (and hopefully not COVID) among the CTV ad industry.

Netflix shared another update on viewer numbers for its ad-supported tier, which currently stands at 23 million global montly active users, and announced plans to introduce pause ads in the next few months.

At CES in Las Vegas on Wednesday, Disney announced the availability of combined Disney+ and Hulu ad campaigns for brands in the US during its fourth annual (and first in-person) Tech and Data Showcase.

Instacart is expanding its ad offerings with Caper Carts, the Instacart-owned shopping carts that scan items for self-checkout. But the rollout will be gradual while Instacart figures out how the ads are actually impacting shopper behavior.

NBCUniversal is kicking off the new year with a programmatic progress report during CES in Las Vegas this week.